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Burning Man, Society, Consumerism

Society is adopting burning man principles, but what does this mean for us within commerce? The principles of burning man and decommodication are established in the pursuit of experiences over brands. At a distant point in time, brands did not exist. Villagers would walk around marketplaces, or placed in the moment of acquiring goods themselves. There has been a huge primal gap in how we observe, experience, and buy products - and we’re finally in the era of recalculating what it means to be a consumer. Consumerism has been driven by the Coca Cola ad campaigns, usually on a hot summer day with an even hotter girl sipping the ice cold beverage. There was no attention how or why people were...

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